A Renewed Sense of Loyalty
GQ partnered with eROI to increase their percentage of annual renewal rate. To achieve this, we created a four-touch email series over a 6-month period with a series landing and confirmation pages to enhance the experience.
Create loyalty by unifying the magazine and site
The renewal series unites the iconic magazine style and GQ website to create a cohesive experience. By using an editorial-style layout, we leveraged GQ’s reputation as the number-one resource for men’s fashion. The campaign was presented as the GQ Style Standards email series providing fashion and lifestyle tips, while presenting the renewal offer to continue the experience.