Geared up for a contest
Ariat wanted to increase brand awareness using Facebook. The Express Yourself campaign was contest-based, with both entry and voting components, and a mix of email, and PPC ads. Facebook posts were used to promote it.
The Express Yourself photo contest lasted for one month – October 3 to November 4, 2011. Funneling Ariat fans through their Facebook page to the third-party contest site, fans entered the contest by taking a photo of Ariat gear and uploading it to the contest site for voting. The twenty entries with the most votes won the chance to pick Ariat denim and boots from Ariat.com.
Some of our results during the contest period:
Increase in Fan-page Likes
rise in post-interaction
(likes or comments)
of brand exposure