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From Branding to Analytics.

We live to make everything count for more: hatching the freshest concepts, kicking up your numbers, and turning consumers into loyal fans all on the tail of asking ‘why’. We leave no question off limits, and fearlessly look inside and outside your business, and ours. Discover eROI.

Friday Five with Robin Clark

  Meet Robin Clark, a talented designer, musician and all around pleasant person. Robin has done some amazing work with Aramark, and is an integral part of our design…

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Setting up a Bluehornet Welcome Email via an API Call

Creating the Welcome Message We’ve spoken previously about WHY to set up a welcome email and now we are going to show you HOW to do this within Bluehornet, an ESP we…

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Friday Five with Brent Schumacher

  Meet Brent Schumacher, an eROI designer who works on a variety of email and web projects for our biggest clients. Brent brings art and design into everything he…

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Biz Owner Conundrum: Working ON the business or IN the business

Running a business isn’t for the faint of heart. Everybody always wants something from you. And, it’s amazing how many people come out of the woodwork to give…

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Friday Five with Mackenzie Harrington

  Meet Mackenzie Harrington, a rockstar Account Coordinator who has been with us for over a year now without an official introduction. Here are her five favorite…

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Virtual-To-Reality: What to Know About Connecting In-Store and Online Customer Profiles

Marketing teams increasingly look to provide a seamless personalization approach from .com to the fairly new terrain of brick-and-mortar. A floor employee who can pull…

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Friday Five with Nick Escobar

  Meet Nick Escobar, one of our newest designers here at eROI. We asked him for the five things that most influence him at the moment. Take it away Nick: 1) Batman  …

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Mortality of Design Wrap Up!

Welcome to Old Town ChinaTown, a magical land of unexpected treasures, a place where creative agencies and small local shops build their creative dreams during the day…

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Friday Five with Austin Grisham

  Meet Austin Grisham, eROI’s new Marketing and Sales Coordinator. We asked him to give us a list of five things that he has on his mind right now. Enter Austin:…

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The Apple Watch, the Resolution Revolution, and the Future of Email

The Apple Watch, the Resolution Revolution, and the Future of Email

What does the Apple Watch and other small devices like it mean for the future of how we consume emails?

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Creative Collaboration: Interview with Fred Deakin

Fred Deakin has worked in the creative field as a musician, designer, and most recently an educator at University of the Arts, London (UAL), where he is Professor of Interactive…

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Till Death Do Us Art. Open House & Art Show

Till Death Do Us Art. Open House & Art Show

eROI proudly calls Old Town our home. This vibrant, energetic, and historic area of Portland is truly a creative hub housing numerous design studios, museums, galleries,…

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Death of Brick and Mortar

Brick and Mortar takes so many forms but the ultimate manifestation is the mall. I grew up in the age of Mallrats and Clueless. Who can forget Magic Eye (Hint: It’s…

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Smashed to Bits: Where Design goes in Portland’s Old Town / China Town

Smashed to Bits: Where Design goes in Portland’s Old Town / China Town

If Design Week Portland had CliffsNotes, this would be part of the city guide appendix; a page called ‘Unknown Old Town | China Town, where the curious DWP guest can bump…

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The Mortality of Design

The Mortality of Design

I am excited to announce the launch of The Mortality of Design, a six-event series exploring life, death, and rebirth in design. The MoD is eROI’s contribution to Design…

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2020 eROI Vision: driving innovation through email + web + social

Our Exec Team + I painted a vivid picture of what eROI will look like and the goals we are going to accomplish by the year 2020. Providing a clear path forward for our employees,…

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Honesty is not a trend

We all know how much the Ad industry loves a good buzzword. There are a lot of them being thrown around in the branding world right now, like “authenticity” and “transparency.”…

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5 Tips for Maintaining Email Engagement After the Opt-In

Your audience will never be more engaged than after they have just opted-in to receive your email. They have just made a conscious decision to clutter their inbox with…

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Collaborate to Succeed in an Agency World

There are many moving pieces and departments in a digital agency – from the more people-centric: Sales, Account Management, Strategy, Content, and UX, to the more…

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Loyal Communities: Customers are Gaga to Belong

Creating customer loyalty is not a new concept  – there are an abundance of reward cards and discounts to prove it. These tactics may reward purchase behaviors, but…

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Want Brand Loyalty? Give Customers a Reason to Give a Damn

Want Brand Loyalty? Give Customers a Reason to Give a Damn

Throughout my travels, in the strange and sometime insane world of advertising, I have sat down with a number of companies to discuss their marketing plans in an attempt…

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Instagram: more than just another #sunset and feeling #blessed

Instagram: more than just another #sunset and feeling #blessed

Instagram is a hub for brands and users to seamlessly interact. Through one hashtag (that’s the ‘ol pound symbol) we discover different perspectives from all around…

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Baking Process into your Agency

Baking Process into your Agency

The creative agency world both despises and depends on workflow processes.

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The Power of Failure

The Power of Failure

It’s hard as a Creative Professional, to really fail, and not care. You put your heart into your work, and when it isn’t successful, it’s tough to not…

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How to Engage your Inactive Email Subscribers

How to Engage your Inactive Email Subscribers

In the era of big data, a common and sometimes overlooked issue many companies face is the growing number of inactive email subscribers. According to Epsilon’s Q4 2013…

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Mo’ Data, Mo’ Problems

Mo’ Data, Mo’ Problems

Big Data is a big deal for marketers – and particularly businesses – worldwide. It’s changing the way they design their strategy, but it’s also…

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Google Analytics Performance | Campaign Tagging and Coding Best Practices

Performance can’t happen in hindsight. It’s woven into the fabric of every engagement and involves every part of the team. It’s not just about numbers…

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How the Internet Works

Throughout my entire life I have had a better time understanding how things worked if I could peek under the cover and watch it in action. I started taking things apart when…

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Finding a Sustainable Web Solution

Finding a Sustainable Web Solution

Recently I embarked on a search for a website framework that was easy to manage but custom enough to tell a client’s story without undermining their brand. My findings…

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Portland Madness: The Method Behind the Madness

Portland Madness: The Method Behind the Madness

It’s been an amazing few weeks around eROI as well as for Portland in general. We set out a couple of months ago to try and define our beloved city. What is it that most represents…

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PORTLAND MADNESS: A Champion is Crowned

PORTLAND MADNESS: A Champion is Crowned

PORTLAND MADNESS – A Champion is Crowned from eROI on Vimeo. It’s Powell’s!! After six weeks of build up, 5 furious rounds of voting, 56,000 individual…

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Portland Madness : The Championship is Here

Blood. Sweat. Tears. Malted hops. Lots and lots of books. These are the makings for a Portland Madness championship for the ages. Your votes have been tallied, favorites…

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Portland Madness : Final “Flannel” Four

Portland Madness : Final “Flannel” Four

Without a doubt, this has been the most entertaining Portland Madness tournament in history. With a week to go, we are faced with a nearly unpredictable “Flannel”…

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Play-in voting is open! Lobsters face Snow.

Play-in voting is open! Lobsters face Snow.

Lobsters face Snow in our play-in matchup honoring our northeast sister city, Portland, Maine. The winner will face #1 seed Hipsters in the full tournament, and voting…

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Catch the madness! Announcing new features and updates to Portland Madness.

Catch the madness! Announcing new features and updates to Portland Madness.

If you missed our introduction of Portland Madness, read our previous post. Is there one thing that defines a city as diverse and eclectic as Portland, OR? We’re…

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Portland Madness: The Incredible Journey to find out what’s the most Portland thing about Portland

Portland Madness: The Incredible Journey to find out what’s the most Portland thing about Portland

The month of March is a special one. Renowned for the transition of spring into winter, for the celebrations of St. Patrick’s Day and Mardi Gras, and for the birthday…

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Heads up! Canadian Anti-Spam Law is a coming ’round the bend. Are YOU ready?

Heads up! Canadian Anti-Spam Law is a coming ’round the bend. Are YOU ready?

Canadian Anti-Spam Law Canada finally has a date for enforcement of the Canadian Anti-Spam Law or CASL for those who want to keep it short.  The law was originally passed…

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Reply Mail Management Set-up

A RMM feature assists in managing incoming emails received by the reply address immediately after an email is sent, including: Auto-replies and out-of-office replies…

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A designer judges beer labels with rusty art history

A designer judges beer labels with rusty art history

Ancient Egyptians and Mesopotamians were the first to make beer.  Bros and sises alike have been known to say “serfs up” and down a jug after a long day building pyramids…

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Lessons I’ve Learned About Personalization (Or, What Catholic Nuns Always Knew)

Brands have more customer-supplied data than ever before, and consumers now expect to see personalized product recommendations based on their interactions with eCommerce…

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My favorite campaign of 2013

I was asked recently for my favorite marketing moment of 2013. The new focus on deep engagement with your customers is beautiful and hits at the heart of good design and marketing.…

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The enigma of Stoke: Content Marketing and the Outdoor Industry

The enigma of Stoke: Content Marketing and the Outdoor Industry

Stoke (n) /stōk/ – to thrill or excite With the Winter Olympics coming up next month in Sochi, Russia, the world has started to turn their attention to winter sports.…

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Why Spotify Is My Personal Smile Factory

Why Spotify Is My Personal Smile Factory

I’ve always loved music – who doesn’t, really? But never had I considered myself on top of the music scene. To shed a little light, during a ‘round table conversation…

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Buying What You Can’t Touch

Buying What You Can’t Touch

It’s not that unlikely and it’s not that far away. Sooner than you think, propeller-powered drones could be weaving through suburban skies, carrying boxes…

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How Email Marketing is Like Craft Beer Branding

How Email Marketing is Like Craft Beer Branding

eROI is based in Portland, Oregon where 47% of all draft beer consumed is brewed right here in Oregon. Craft beer is a huge business that has seen incredible growth in the…

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Doing Business in Portland is Different, Not Weird

Doing Business in Portland is Different, Not Weird

We’re different here in Portland. As Portland people, we’re fiercely independent, quirky, outdoorsy, mossbacks, who like our own local brands of beer, coffee,…

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Google Tried To Kill Email Marketing, But What Happened Next Was Amazing*

*The world really needs more Upworthy-style headlines, so you’re welcome. Everyone in the marketing world probably remembers the last time Google “killed…

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Selling drugs on Instagram, and other things we learned while eating pizza

Selling drugs on Instagram, and other things we learned while eating pizza

We’ve talked about our Lunch N Learns in the past, and this week we had an installment where we featured Mike Bodge, the creator of an Instagram storefront Hashb.ag.…

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Meet eROI’s new VP of Client Service, Leslie Shortt

Meet eROI’s new VP of Client Service, Leslie Shortt

We recently brought Leslie Shortt onto the team at eROI to be our new VP of Client Service. With a diverse background in agency and client-side work, a personality that fits…

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Clouds, Code & Crying Squirrels, A Journey of Self Education

Clouds, Code & Crying Squirrels, A Journey of Self Education

eROI kicked off Design Week Portland Tuesday, giving me the opportunity to give a little talk about my journey as a designer, self educating my way from print designer to…

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Good Devvie vs Bad Devvie

Good Devvie vs Bad Devvie

How to ignore the devil on your shoulder and be a Devvie that the Dezzies want to work with. Devvie /dəˈve/ noun a person that performs magic to make the internet come alive.…

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The Best Social Media Practices for Business – As Told by eROI

The Best Social Media Practices for Business – As Told by eROI

Last Thursday, we had another round of our recurring series called Lunch ‘N’ Learn where we present concepts and ideas to our staff over a round of delicious…

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Look ma, no screen

Google is hard at work preparing for the day when computer screens are no longer needed. Where the symbiotic relationship you share with your keyboard is defunct. Entering…

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Football, Social Media, and the End of Workplace Productivity

Football, Social Media, and the End of Workplace Productivity

  Here at eROI, we are a football company, in more ways than one. Desks here are littered with Ducks, Beavers, hats that look like pieces of Cheese, foam fingers, and…

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Sharks and Tracking

It started with the grand allegory of sharks in the ocean substituting pixels on and scripts on the screen. You know, the ocean of the internet. Tracking prey, moving to…

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Sharks and Tracking

It started with the grand allegory of sharks in the ocean substituting pixels on and scripts on the screen. You know, the ocean of the internet. Tracking prey, moving to…

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Believing in your work is not a tactic

Believing in your work is not a tactic

In the agency world we are constantly pitching people. New clients, existing clients, internal stakeholders, ourselves, you get the picture. But pitching ideas isn’t…

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Designers + Developers: From Duel to Duo

Designers + Developers: From Duel to Duo

Here at eROI, our creative team is one—designers (Dezzies) and developers (Devvies) are left to roam in the same (sun-lit) space.* We’re forced to look each other…

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Sandwich Adventures

Sandwich Adventures

Everyone who knows me, knows I am into lunch big time And as one of the newest members of the eROI Creative team, only one thing excited me more than joining the team—new…

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Meet Phil Herbert, Newest Member of our Strategy Team

Meet Phil Herbert, Newest Member of our Strategy Team

We’re happy to announce the latest addition to Team eROI, Phil Herbert. A recent transplant to Portland from the great state of Utah, Phil joined our Strategy Team…

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Demographically Challenged

Demographically Challenged

Women, 25-54, HHI $75k+ Build an ad campaign. Ready? Go. How can we craft a truly effective messaging strategy, ultimately creating the framework of an entire ad campaign…

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Meet Andy! Your New Support Training Coordinator at eROI!

Meet Andy! Your New Support Training Coordinator at eROI!

Hello ! My name is Andy and I am eROI’s new Support and Training Coordinator. I have worked in the wonderful world of customer support, as well as sales operations for the…

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Time to Harvest

Time to Harvest

No one likes to do timesheets, but it is a necessary evil of agency life.  But maybe, just maybe if you have a slick time management system, you could learn to like (not…

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Ryan Buchanan Wins AMA Marketer of the Year Award

Ryan Buchanan Wins AMA Marketer of the Year Award

eROI CEO and Founder Ryan Buchanan wins the 2013 AMA MAX Marketer of the Year award. Check out 2-year AMA member Keely McKay’s post honoring him.

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Single-serving of fun

Single-serving of fun

I have a pretty badass job. Not only do I get to create interactive experiences with a talented team, I get to have fun while I do it. My first week at eROI many moons ago, a few…

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Gamification of Learning : Level 2 – Team Treehouse

Gamification of Learning : Level 2 – Team Treehouse

Many features of Team Treehouse, a technology education website, share similarities with some old school video games, and—taken as a whole, the experience can emulate the journey of starting at level 1 in a game to becoming more powerful and able to conquer the most difficult challenges in the game.

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Gamification of Learning: Level Up the Brain

Gamification of Learning: Level Up the Brain

The first part in an exploration of gamification and how it works it a learning environment.

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TriMet Should Partner with Portlanders More

TriMet Should Partner with Portlanders More

We live in a creative-mecca filled with amazingly talented thinkers, designers, and developers yet they seem to keep us at arm’s length. This morning I received…

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Meet Kim Pearson, Our New Account Coordinator!

Meet Kim Pearson, Our New Account Coordinator!

We’re proud to announce Kim Pearson joined eROI as Account Coordinator! She has superb customer relations experience and is also a social media maven, a runner and an…

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Envelopes.com Features eROI’s Movember Stache Seeds Campaign

Envelopes.com Features eROI’s Movember Stache Seeds Campaign

Details matter in marketing campaigns. An envelope choice for our  Movember Stache Seeds initiative inspired Envenlopes.com to interview eROI for their Customer…

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The Importance of Face-to-Face Client Meetings

The Importance of Face-to-Face Client Meetings

In my day-to-day life the telephone, email, digital connections and GoToMeetings reign supreme. And while I value and appreciate the digital communication methods…

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We Value Fun, and It Helps

We Value Fun, and It Helps

Years ago, I received an email from a friend letting her contacts know she was changing her email address. It started with, “Dear Friend, remember that time when…

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eROI 3-Year Painted Picture – A look to Our Future

eROI 3-Year Painted Picture – A look to Our Future

I’m opening the kimono with this presentation, letting the world see a specific picture that I have of what eROI looks like and acts like in exactly 3 years from now…

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Meet Colby Wilson, eROI Account Services Director

Meet Colby Wilson, eROI Account Services Director

We are really happy to announce Colby Wilson has joined the eROI team as Account Services Director. We wanted to welcome him in the usual manner–shining an uncomfortably…

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Logo Madness Championship

Logo Madness Championship

A champion is crowned. After three weeks of madness, Nike restores order and balance by being voted the greatest logo of all time. Matt Grantski also complains about Happy Meals.

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Logo Madness Championship

Logo Madness Championship

A champion is crowned. After three weeks of madness, Nike restores order and balance by being voted the greatest logo of all time. Matt Grantski also complains about Happy Meals.

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Asana Task Management

Asana Task Management

We use Asana for task management and have geared a lot of our processes for the checks and balances that Asana handles miraculously well. Here’s a shortlist why_…

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Logo Madness – The Stage Is Set

Logo Madness – The Stage Is Set

And there were two. The Logo Madness finalists have been determined. Read this post to check out how the semi-finals played out, and what we have to look forward to.

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Email Subject Line Deliverability

Email Subject Line Deliverability

We’ve all seen the subject lines from our inbox screaming “SPAM!” at us. “Free iPad!” “Bajillions of dollars are waiting to be claimed, grab…

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Logo Madness – Only Four Remain

Logo Madness – Only Four Remain

Only four logos remain in the Logo Madness tournament. Who will advance to the final game?

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Logo Madness – Sweet Sixteen baby!

Logo Madness – Sweet Sixteen baby!

Logo Madness is down to only eight logos. We breakdown the match-ups and history of the remaining logos, determined by your votes on eROI’s Facebook page.

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Logo Madness – Round 2

Logo Madness – Round 2

The Logo Madness competition to determine the greatest logo has been reduced to the Sweet 16. Matt Grantski recaps the round and looks ahead to the next match-ups.

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First Impressions of the (Latest) Facebook Redesign

First Impressions of the (Latest) Facebook Redesign

Since eROI creates websites, email and Facebook campaigns, as well as a plethora of integrated digital efforts for clients in the publishing (The Baltimore Sun, for example) and technology (Intel, for example) realms, it made sense to poll the Creative, Strategy, Development and Account teams for their take on Facebook’s impending design overhaul.

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Logo Madness – Round 1

Logo Madness – Round 1

Matt Popkes and Matt Grantski break down the results of the first round of Logo Madness, the 64-logo tournament to decide what’s the greatest logo of all time.

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64 Compete. One Wins it All. This is Logo Madness.

64 Compete. One Wins it All. This is Logo Madness.

Similar to a conveniently timed college basketball tournament, Logo Madness is a 64-logo tournament featuring the most famous, recognizable and iconic brand logos.

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Navigating the Fiefdoms: Email Deliverability

Navigating the Fiefdoms: Email Deliverability

Email. Everyone thinks it’s as reliable as the post office. “Neither snow, nor rain, nor heat, nor gloom of night, nor the winds of change, nor a nation challenged,…

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Collaboradabra: Our Journey in Designing a Multi-Device Email

Collaboradabra: Our Journey in Designing a Multi-Device Email

We pride ourselves in designing creative solutions for our clients. We look at analytics, we devise strategies, brainstorm and create campaigns that we test repeatedly…

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Trust Your Designer

Trust Your Designer

The feedback process between client and design has always been plagued with miscommunication and a lot of hand motions from the other side of a GoToMeeting screen, but…

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Marketers, Tag Your Links!

Marketers, Tag Your Links!

If you have an email program or you use social media for your company’s marketing strategies, you have no excuse for not tagging your inbound links to optimize results…

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Breaking the Paid Digital News Subscription Code

Breaking the Paid Digital News Subscription Code

Print media publishers still can’t find their footing, 23 years after the first newspapers went online. The slippery, fluid Internet keeps them reaching for the elusive…

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Slideshow: Wrap Your Brand’s Mind Around Content Marketing

Slideshow: Wrap Your Brand’s Mind Around Content Marketing

Keep your voice true to your audience, develop a cohesive strategy across the channels that matter for your brand, and find a space to add value. These tips and more, live-Tweeted…

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Portland—The Mecca For Craft (Part 1)

Portland—The Mecca For Craft (Part 1)

There is a new trend toward the old-school where there are no short-cuts. No easy outs. It’s human-scale from human brains down to execution with human hands on keyboards,…

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Forget 2013. Is Your Company 2016-ready? (Part 2): Retail

Forget 2013. Is Your Company 2016-ready? (Part 2): Retail

  In part 1 of this post I promised a follow up focusing on the retail and publishing industries as technology is dramatically changing the face of business in these…

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Prop Bets, Baltimore Sun, and a lot of Beyonce.

Prop Bets, Baltimore Sun, and a lot of Beyonce.

Towards the end of the summer The Baltimore Sun, the largest newspaper circulation in Maryland, came to eROI to create a campaign to increase the number of digital subscriptions…

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Forget 2013. Is Your Company 2016-ready? (Part 1)

  Now that we’ve all consumed our fair share of 2013 predictions—year of the tablet, RTB (real-time bidding) grows up, augmented reality goes mainstream, big…

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