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From Branding to Analytics.

We live to make everything count for more: hatching the freshest concepts, kicking up your numbers, and turning consumers into loyal fans all on the tail of asking ‘why’. We leave no question off limits, and fearlessly look inside and outside your business, and ours. Discover eROI.

Portland Madness: The Method Behind the Madness

Portland Madness: The Method Behind the Madness

It’s been an amazing few weeks around eROI as well as for Portland in general. We set out a couple of months ago to try and define our beloved city. What is it that most represents…

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PORTLAND MADNESS: A Champion is Crowned

PORTLAND MADNESS: A Champion is Crowned

PORTLAND MADNESS – A Champion is Crowned from eROI on Vimeo. It’s Powell’s!! After six weeks of build up, 5 furious rounds of voting, 56,000 individual…

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Portland Madness : The Championship is Here

Portland Madness : The Championship is Here

Blood. Sweat. Tears. Malted hops. Lots and lots of books. These are the makings for a Portland Madness championship for the ages. Your votes have been tallied, favorites…

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Portland Madness : Final “Flannel” Four

Portland Madness : Final “Flannel” Four

Without a doubt, this has been the most entertaining Portland Madness tournament in history. With a week to go, we are faced with a nearly unpredictable “Flannel”…

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Play-in voting is open! Lobsters face Snow.

Play-in voting is open! Lobsters face Snow.

Lobsters face Snow in our play-in matchup honoring our northeast sister city, Portland, Maine. The winner will face #1 seed Hipsters in the full tournament, and voting…

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Catch the madness! Announcing new features and updates to Portland Madness.

Catch the madness! Announcing new features and updates to Portland Madness.

If you missed our introduction of Portland Madness, read our previous post. Is there one thing that defines a city as diverse and eclectic as Portland, OR? We’re…

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Portland Madness: The Incredible Journey to find out what’s the most Portland thing about Portland

Portland Madness: The Incredible Journey to find out what’s the most Portland thing about Portland

The month of March is a special one. Renowned for the transition of spring into winter, for the celebrations of St. Patrick’s Day and Mardi Gras, and for the birthday…

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Heads up! Canadian Anti-Spam Law is a coming ’round the bend. Are YOU ready?

Heads up! Canadian Anti-Spam Law is a coming ’round the bend. Are YOU ready?

Canadian Anti-Spam Law Canada finally has a date for enforcement of the Canadian Anti-Spam Law or CASL for those who want to keep it short.  The law was originally passed…

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Reply Mail Management Set-up

A RMM feature assists in managing incoming emails received by the reply address immediately after an email is sent, including: Auto-replies and out-of-office replies…

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A designer judges beer labels with rusty art history

A designer judges beer labels with rusty art history

Ancient Egyptians and Mesopotamians were the first to make beer.  Bros and sises alike have been known to say “serfs up” and down a jug after a long day building pyramids…

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Lessons I’ve Learned About Personalization (Or, What Catholic Nuns Always Knew)

Brands have more customer-supplied data than ever before, and consumers now expect to see personalized product recommendations based on their interactions with eCommerce…

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My favorite campaign of 2013

I was asked recently for my favorite marketing moment of 2013. The new focus on deep engagement with your customers is beautiful and hits at the heart of good design and marketing.…

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The enigma of Stoke: Content Marketing and the Outdoor Industry

The enigma of Stoke: Content Marketing and the Outdoor Industry

Stoke (n) /stōk/ – to thrill or excite With the Winter Olympics coming up next month in Sochi, Russia, the world has started to turn their attention to winter sports.…

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Why Spotify Is My Personal Smile Factory

Why Spotify Is My Personal Smile Factory

I’ve always loved music – who doesn’t, really? But never had I considered myself on top of the music scene. To shed a little light, during a ‘round table conversation…

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Buying What You Can’t Touch

Buying What You Can’t Touch

It’s not that unlikely and it’s not that far away. Sooner than you think, propeller-powered drones could be weaving through suburban skies, carrying boxes…

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How Email Marketing is Like Craft Beer Branding

How Email Marketing is Like Craft Beer Branding

eROI is based in Portland, Oregon where 47% of all draft beer consumed is brewed right here in Oregon. Craft beer is a huge business that has seen incredible growth in the…

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Doing Business in Portland is Different, Not Weird

Doing Business in Portland is Different, Not Weird

We’re different here in Portland. As Portland people, we’re fiercely independent, quirky, outdoorsy, mossbacks, who like our own local brands of beer, coffee,…

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Google Tried To Kill Email Marketing, But What Happened Next Was Amazing*

*The world really needs more Upworthy-style headlines, so you’re welcome. Everyone in the marketing world probably remembers the last time Google “killed…

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Selling drugs on Instagram, and other things we learned while eating pizza

Selling drugs on Instagram, and other things we learned while eating pizza

We’ve talked about our Lunch N Learns in the past, and this week we had an installment where we featured Mike Bodge, the creator of an Instagram storefront Hashb.ag.…

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Meet eROI’s new VP of Client Service, Leslie Shortt

Meet eROI’s new VP of Client Service, Leslie Shortt

We recently brought Leslie Shortt onto the team at eROI to be our new VP of Client Service. With a diverse background in agency and client-side work, a personality that fits…

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Clouds, Code & Crying Squirrels, A Journey of Self Education

Clouds, Code & Crying Squirrels, A Journey of Self Education

eROI kicked off Design Week Portland Tuesday, giving me the opportunity to give a little talk about my journey as a designer, self educating my way from print designer to…

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Finding Fight in Footwear

Finding Fight in Footwear

“We seek to inspire and be inspired.” As a creative agency, we have a set of values that guide how we do business, partner with clients and approach our work. These are…

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Good Devvie vs Bad Devvie

Good Devvie vs Bad Devvie

How to ignore the devil on your shoulder and be a Devvie that the Dezzies want to work with. Devvie /dəˈve/ noun a person that performs magic to make the internet come alive.…

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The Best Social Media Practices for Business – As Told by eROI

The Best Social Media Practices for Business – As Told by eROI

Last Thursday, we had another round of our recurring series called Lunch ‘N’ Learn where we present concepts and ideas to our staff over a round of delicious…

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Look ma, no screen

Google is hard at work preparing for the day when computer screens are no longer needed. Where the symbiotic relationship you share with your keyboard is defunct. Entering…

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Football, Social Media, and the End of Workplace Productivity

Football, Social Media, and the End of Workplace Productivity

  Here at eROI, we are a football company, in more ways than one. Desks here are littered with Ducks, Beavers, hats that look like pieces of Cheese, foam fingers, and…

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Sharks and Tracking

It started with the grand allegory of sharks in the ocean substituting pixels on and scripts on the screen. You know, the ocean of the internet. Tracking prey, moving to…

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Believing in your work is not a tactic

Believing in your work is not a tactic

In the agency world we are constantly pitching people. New clients, existing clients, internal stakeholders, ourselves, you get the picture. But pitching ideas isn’t…

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Designers + Developers: From Duel to Duo

Designers + Developers: From Duel to Duo

Here at eROI, our creative team is one—designers (Dezzies) and developers (Devvies) are left to roam in the same (sun-lit) space.* We’re forced to look each other…

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Sandwich Adventures

Sandwich Adventures

Everyone who knows me, knows I am into lunch big time And as one of the newest members of the eROI Creative team, only one thing excited me more than joining the team—new…

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Meet Phil Herbert, Newest Member of our Strategy Team

Meet Phil Herbert, Newest Member of our Strategy Team

We’re happy to announce the latest addition to Team eROI, Phil Herbert. A recent transplant to Portland from the great state of Utah, Phil joined our Strategy Team…

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Demographically Challenged

Demographically Challenged

Women, 25-54, HHI $75k+ Build an ad campaign. Ready? Go. How can we craft a truly effective messaging strategy, ultimately creating the framework of an entire ad campaign…

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Why do I Buy Random Stuff Online? – A Science Question.

Why do I Buy Random Stuff Online? – A Science Question.

We’ve all been there. You’re walking around the mall, your head is pounding to the rhythm of the latest Young Jeezy single, and all you want to do is get your shopping…

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Meet Andy! Your New Support Training Coordinator at eROI!

Meet Andy! Your New Support Training Coordinator at eROI!

Hello ! My name is Andy and I am eROI’s new Support and Training Coordinator. I have worked in the wonderful world of customer support, as well as sales operations for the…

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Time to Harvest

Time to Harvest

No one likes to do timesheets, but it is a necessary evil of agency life.  But maybe, just maybe if you have a slick time management system, you could learn to like (not…

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Ryan Buchanan Wins AMA Marketer of the Year Award

Ryan Buchanan Wins AMA Marketer of the Year Award

eROI CEO and Founder Ryan Buchanan wins the 2013 AMA MAX Marketer of the Year award. Check out 2-year AMA member Keely McKay’s post honoring him.

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Single-serving of fun

Single-serving of fun

I have a pretty badass job. Not only do I get to create interactive experiences with a talented team, I get to have fun while I do it. My first week at eROI many moons ago, a few…

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Gamification of Learning : Level 2 – Team Treehouse

Gamification of Learning : Level 2 – Team Treehouse

Many features of Team Treehouse, a technology education website, share similarities with some old school video games, and—taken as a whole, the experience can emulate the journey of starting at level 1 in a game to becoming more powerful and able to conquer the most difficult challenges in the game.

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Gamification of Learning: Level Up the Brain

Gamification of Learning: Level Up the Brain

The first part in an exploration of gamification and how it works it a learning environment.

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TriMet Should Partner with Portlanders More

TriMet Should Partner with Portlanders More

We live in a creative-mecca filled with amazingly talented thinkers, designers, and developers yet they seem to keep us at arm’s length. This morning I received…

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Meet Kim Pearson, Our New Account Coordinator!

Meet Kim Pearson, Our New Account Coordinator!

We’re proud to announce Kim Pearson joined eROI as Account Coordinator! She has superb customer relations experience and is also a social media maven, a runner and an…

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Envelopes.com Features eROI’s Movember Stache Seeds Campaign

Envelopes.com Features eROI’s Movember Stache Seeds Campaign

Details matter in marketing campaigns. An envelope choice for our  Movember Stache Seeds initiative inspired Envenlopes.com to interview eROI for their Customer…

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The Importance of Face-to-Face Client Meetings

The Importance of Face-to-Face Client Meetings

In my day-to-day life the telephone, email, digital connections and GoToMeetings reign supreme. And while I value and appreciate the digital communication methods…

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Snipe Hunting for the Perfect Job

Snipe Hunting for the Perfect Job

Snipe hunt. I first learned that term as a Boy Scout on an overnight. A “snipe hunt” is essentially an impossible or an imaginary task given to people to make…

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We Value Fun, and It Helps

We Value Fun, and It Helps

Years ago, I received an email from a friend letting her contacts know she was changing her email address. It started with, “Dear Friend, remember that time when…

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eROI 3-Year Painted Picture – A look to Our Future

eROI 3-Year Painted Picture – A look to Our Future

I’m opening the kimono with this presentation, letting the world see a specific picture that I have of what eROI looks like and acts like in exactly 3 years from now…

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The Era of Digital Craft (By Jody Turner + Ryan Buchanan)

The Era of Digital Craft (By Jody Turner + Ryan Buchanan)

It’s 2013 and society is a study in contrasts, from superficial technology quickly flowing in and invading our lives, to a trend toward more slower, more meaningfully-crafted…

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Meet Colby Wilson, eROI Account Services Director

Meet Colby Wilson, eROI Account Services Director

We are really happy to announce Colby Wilson has joined the eROI team as Account Services Director. We wanted to welcome him in the usual manner–shining an uncomfortably…

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Logo Madness Championship

Logo Madness Championship

A champion is crowned. After three weeks of madness, Nike restores order and balance by being voted the greatest logo of all time. Matt Grantski also complains about Happy Meals.

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Asana Task Management

Asana Task Management

We use Asana for task management and have geared a lot of our processes for the checks and balances that Asana handles miraculously well. Here’s a shortlist why_…

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Logo Madness – The Stage Is Set

Logo Madness – The Stage Is Set

And there were two. The Logo Madness finalists have been determined. Read this post to check out how the semi-finals played out, and what we have to look forward to.

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Email Subject Line Deliverability

Email Subject Line Deliverability

We’ve all seen the subject lines from our inbox screaming “SPAM!” at us. “Free iPad!” “Bajillions of dollars are waiting to be claimed, grab…

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Logo Madness – Only Four Remain

Logo Madness – Only Four Remain

Only four logos remain in the Logo Madness tournament. Who will advance to the final game?

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Logo Madness – Sweet Sixteen baby!

Logo Madness – Sweet Sixteen baby!

Logo Madness is down to only eight logos. We breakdown the match-ups and history of the remaining logos, determined by your votes on eROI’s Facebook page.

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Logo Madness – Round 2

Logo Madness – Round 2

The Logo Madness competition to determine the greatest logo has been reduced to the Sweet 16. Matt Grantski recaps the round and looks ahead to the next match-ups.

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First Impressions of the (Latest) Facebook Redesign

First Impressions of the (Latest) Facebook Redesign

Since eROI creates websites, email and Facebook campaigns, as well as a plethora of integrated digital efforts for clients in the publishing (The Baltimore Sun, for example) and technology (Intel, for example) realms, it made sense to poll the Creative, Strategy, Development and Account teams for their take on Facebook’s impending design overhaul.

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Logo Madness – Round 1

Logo Madness – Round 1

Matt Popkes and Matt Grantski break down the results of the first round of Logo Madness, the 64-logo tournament to decide what’s the greatest logo of all time.

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64 Compete. One Wins it All. This is Logo Madness.

64 Compete. One Wins it All. This is Logo Madness.

Similar to a conveniently timed college basketball tournament, Logo Madness is a 64-logo tournament featuring the most famous, recognizable and iconic brand logos.

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Navigating the Fiefdoms: Email Deliverability

Navigating the Fiefdoms: Email Deliverability

Email. Everyone thinks it’s as reliable as the post office. “Neither snow, nor rain, nor heat, nor gloom of night, nor the winds of change, nor a nation challenged,…

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Collaboradabra: Our Journey in Designing a Multi-Device Email

Collaboradabra: Our Journey in Designing a Multi-Device Email

We pride ourselves in designing creative solutions for our clients. We look at analytics, we devise strategies, brainstorm and create campaigns that we test repeatedly…

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Trust Your Designer

Trust Your Designer

The feedback process between client and design has always been plagued with miscommunication and a lot of hand motions from the other side of a GoToMeeting screen, but…

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Marketers, Tag Your Links!

Marketers, Tag Your Links!

If you have an email program or you use social media for your company’s marketing strategies, you have no excuse for not tagging your inbound links to optimize results…

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Breaking the Paid Digital News Subscription Code

Breaking the Paid Digital News Subscription Code

Print media publishers still can’t find their footing, 23 years after the first newspapers went online. The slippery, fluid Internet keeps them reaching for the elusive…

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Slideshow: Wrap Your Brand’s Mind Around Content Marketing

Slideshow: Wrap Your Brand’s Mind Around Content Marketing

Keep your voice true to your audience, develop a cohesive strategy across the channels that matter for your brand, and find a space to add value. These tips and more, live-Tweeted…

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Portland—The Mecca For Craft (Part 1)

Portland—The Mecca For Craft (Part 1)

There is a new trend toward the old-school where there are no short-cuts. No easy outs. It’s human-scale from human brains down to execution with human hands on keyboards,…

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Forget 2013. Is Your Company 2016-ready? (Part 2): Retail

Forget 2013. Is Your Company 2016-ready? (Part 2): Retail

  In part 1 of this post I promised a follow up focusing on the retail and publishing industries as technology is dramatically changing the face of business in these…

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Prop Bets, Baltimore Sun, and a lot of Beyonce.

Prop Bets, Baltimore Sun, and a lot of Beyonce.

Towards the end of the summer The Baltimore Sun, the largest newspaper circulation in Maryland, came to eROI to create a campaign to increase the number of digital subscriptions…

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Forget 2013. Is Your Company 2016-ready? (Part 1)

  Now that we’ve all consumed our fair share of 2013 predictions—year of the tablet, RTB (real-time bidding) grows up, augmented reality goes mainstream, big…

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A new American

A new American

I want to like it. We flew American Airlines when I was young. I remember staring expectantly through terminal windows at the shine of the unpainted fuselage. I still have…

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4 Ways Facebook Graph Search Will Transform User Behavior

4 Ways Facebook Graph Search Will Transform User Behavior

  It will be uncomfortable for some. But, the introduction of Facebook graph search on Tuesday sets in motion an entire new standard in the way people approach…

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Pin to Win in the “Words With eROI” Game on Pinterest!

Pin to Win in the “Words With eROI” Game on Pinterest!

Friends, word pundits, and industry professionals: eROI would like to invite you to play our latest, greatest, Pinterest game: Words With eROI! The goal of the game is…

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Kim Kardashian, Accidental Tweets, Microwave Pizza and other Predictions for 2013

Kim Kardashian, Accidental Tweets, Microwave Pizza and other Predictions for 2013

  I’ll admit, I’m about a week late on the “Predictions for the New Year” blog post. By now you’ve undoubtedly been exposed to countless articles, blogs,…

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Keeping Analytics Simple

With the holidays approaching, we are all out and about shopping which can turn into a very frustrating experience. In The Paradox of Choice-Why More is Less, Barry Schwartz…

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6 Tips For Surviving Your Office Holiday Party

6 Tips For Surviving Your Office Holiday Party

Surviving your office holiday party can be a tough task if you don’t have a game-plan or if you’re not John McClane. Our party-expert Matt Grantski lays out some essential tips to help you win at office parties.

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Barbara! What’s that in your hand?!

About a week ago, Larry Hagman died of cancer. He’s a man who lived a long and rich life, and within the past week, many articles have popped up online covering his…

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Christmas Past

My father has always taken everything about Christmas extremely seriously. As far back as I can remember, he was always completely happy up until, and through, December…

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Create Honest Relationships

Create Honest Relationships

We all know the acronym. ABC, “Always Be Closing,” the infamous words of Alec—ahem, I mean, Blake from Glengarry Glen Ross. But for a moment, I’ll ask that you suspend…

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eROI is celebrating “Movember.”

eROI is celebrating “Movember.”

We are celebrating Movember this month at eROI. Movember is a global campaign and cause that began in Melbourne, Australia in 2003 to bring attention and awareness to men’s…

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Paid for by Citizens Against Terrible Advertising

In our modern age of political divisiveness and partisan bickering, it’s nice to know we can all agree on one thing; political advertising has become an unbearable…

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SEO white and black hats

Have Kristen Stewart and Robert Pattinson reconciled? Want to find out how to lose all the weight you want and eat 24/7? How about working from home stuffing envelopes for…

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Setting Records – for Marketing?

Setting Records – for Marketing?

Sunday morning, Red Bull set multiple records. Over 40 television networks in 50 countries aired the live feed and over 130 digital partners streamed it on the internet.…

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The Latin Kitchen

The Latin Kitchen

I am pleased to announce the launch of another eROI digital success story—The Latin Kitchen (TLK). We handed over the final design files to our development partner,…

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A Pinteresting Debate: To Pin or Not to Pin

As we do regularly, our agency is currently analyzing its social presence, the channels we engage with actively, and the strategy around these channels. The big question…

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Download the Deck – #PDXChat @ eROI

Download the Deck – #PDXChat @ eROI

How to Use Social Media to Optimize Your Brand and Create Loyal Ambassadors. At October’s Social Media Club Portland event, we had the chance to present a …

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OSU New Media Design Class

OSU New Media Design Class

This term I will be teaching the New Media design class with Christine Gallagher, at the Oregon State University. I was able to work with Christine on the structure of the…

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You gotta FIGHT for your RIGHT to be an Entrepreneur

You gotta FIGHT for your RIGHT to be an Entrepreneur

In Oregon, entrepreneurs are no joke. It can be a thankless job – battling in the trenches day after day, overcoming challenges and living our roller-coaster ride…

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Digital Marketing Nurture Strategy on Nature’s Terms for Restaurants + Hotels

Digital Marketing Nurture Strategy on Nature’s Terms for Restaurants + Hotels

I was asked to make a keynote presentation to Oregon Restaurant and Lodging Association to lay out a scenario where marketers need to stop…

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The $18 Million Website. Really? Really.

The $18 Million Website. Really? Really.

Apparently I missed this gem in the feeds this January: “Four Seasons Unveils $18M Website.” I recently came across it while doing some research on hotel…

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Newspaper, Digital Media and Football – featuring Omar Little

Newspaper, Digital Media and Football – featuring Omar Little

August 2012 brought together three of my favorite things; creative marketing, NFL football and The Wire. (Note: If you don’t know what the Wire is, I need you to stop reading…

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Marketers are overwhelmed. What is the root cause?

Marketers are overwhelmed. What is the root cause?

Every day, I talk to Marketing VPs, Directors, and CEOs about their business goals and marketing strategies and 9 out of 10 times, I see the same body language – nodding…

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Google Analytics Part 2 – Social

Google Analytics Part 2 – Social

Last time I talked about the structure of Google Analytics and how to set up a basic filter so that you are only seeing customer traffic . I had some good feedback from readers…

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Google Analytics Part 1- The Basics: Structure and Filters

Google Analytics Part 1- The Basics: Structure and Filters

For some this will be the junior league, but for others just getting started using analytics it can dispel some of the worried questions people sometimes ask me. We can get…

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Socially-challenged? Try something different.

Socially-challenged? Try something different.

I consider myself a social person. I like to go to my friends’ DJ gigs (shut up Gerry!) and grab coffee with coworkers. I also enjoy spending some quality time on Facebook…

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Add big personality to your big-brand

Add big personality to your big-brand

I flew this week to Oakland for work. I have not been on a flight for over three years and that was a whirlwind, family trip to meet my brother’s newborn son, with my grandmother,…

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What IS a Content Strategist?

What IS a Content Strategist?

The Meetup group, Content Strategy PDX recently brought in Scott Abel, “Content Wrangler” to speak about what he calls, “The Content Strategy Silo Trap.” Scott…

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Social Media Fatigue: Can The Future Save Us?

Social Media Fatigue: Can The Future Save Us?

Check out my social feeds lately and it’s like a cricket convention. Aside from the occasional Foursquare check-ins, which are inconsistent at best, there’s not…

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Ryan Seacrest, I @ U

Ryan Seacrest, I @ U

World records are being broken. Badminton players are behaving badly. And Olympic commentator Ryan Seacrest is gushing over the number of Facebook and Twitter likes/followers…

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