The Latin Kitchen

I am pleased to announce the launch of another eROI digital success story—The Latin Kitchen (TLK).

We handed over the final design files to our development partner, DPCI, for The Latin Kitchen who performed a seamless adaptation of the creative assets in May and now that the dust has settled we wanted to shout it from the rooftops in our cozy northwest corner of Portland.
Latina Media Ventures, a long time partner, came to eROI to create an online destination for Latin-based food and entertainment. The Latin Kitchen is a community grounded, digital property on Latin cuisine, recipe and menu ideas, food how-to’s, entertaining tips and the latest food news.

Latina Media Ventures, already a giant in the publishing world with their flagship magazine, Latina—employed Maria Elena Martinez to oversee TLK as the Founding Editor and curator of the site. She brings with her an enormous level of experience from The New York Times, The Wall Street Journal, Newsday, Boston Globe, Miami Herald, Women’s Adventure, and websites like The Daily Meal, Condé Nast Traveler,, and Men’s Fitness. Martinez said to the earlier this summer that The Latin Kitchen will place a premium on telling stories, an unusual and compelling direction for a recipe site:

“For example, she posed the question, ‘Why do we love avocados?’
Martinez goes on to explain that this is a story that needs to be told. ‘It’s not about just a recipe with avocados but it’s about the entire background avocado food story,'”

In two months eROI created a fresh, vibrant, and engaging site that showcased the love and affinity TLK brings to the table for Latin cuisine. The project’s lead designer, Aldo Mollinedo, brought a strong design background in user experiential design and a deep understanding for modern, clean web design. The work of our team provided a strong foundation for all of TLK’s social channels, a mobile site, and online contests that have catapulted The Latin Kitchen to the forefront of the online Latin cuisine community. It is great to see the design grow from the website into a full-branding package, creating a seamless visual identity for TLK.

eROI partnered with DPCI for development of our designs to Drupal 7. DPCI worked with Latina Media stakeholders to create wireframes and the initial interactive solutions for TLK’s website, then collaborated with eROI to finish the foundation and hand-off the visual design for completion. There are a ton of great facts on the development of The Latin Kitchen at DPCI’s website that were picked up by Drupal here.

We at eROI are proud to be part of the rich history of The Latin Kitchen. Check out the site, share a few recipes, and by all means, create a profile_

About eROI

eROI crafts compelling digital experiences across email, web, and social channels. Our work has been consistently successful in driving revenue and exceeding goals for our partners.

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Portland, Oregon 97209 United States
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