Current State of Social, Mobile & Email

Current State of Social, Mobile & Email

Meaghan Kelly

Discover how marketers are integrating social, mobile and email together in their programs and what opportunities exist for improving your own.

INTRODUCTION: Email, social networks and mobile devices have all become a staple in most of our lives. Here are a few quick facts about the three landscapes here the US.

• 97% of US households use email (e-Dialog, 2010)
• 75% of internet connected homes use social networks (61.5% of all US Households) (Nielsen, 2010)
• 91% of the US population uses a mobile device (CTIA, 2010)
• 23% use a smart phone (Frank N. Magid Associates, 2010)

Observation makes it apparent that not only are all three media being widely used, but many are using a combination of all three –email on mobile devices, email within social networks and social networks on mobile devices. Knowing that the opportunity to provide a truly, integrated customer experience exists using these media, eROI wondered if the general marketing community was taking advantage of it. And if they weren’t, were there any simple changes that could be made to their marketing plans so that they could do so?

Discover how marketers are integrating social, mobile and email together in their programs and what opportunities exist for improving your own.

INTRODUCTION: Email, social networks and mobile devices have all become a staple in most of our lives. Here are a few quick facts about the three landscapes here the US.

• 97% of US households use email (e-Dialog, 2010)
• 75% of internet connected homes use social networks (61.5% of all US Households) (Nielsen, 2010)
• 91% of the US population uses a mobile device (CTIA, 2010)
• 23% use a smart phone (Frank N. Magid Associates, 2010)

Observation makes it apparent that not only are all three media being widely used, but many are using a combination of all three –email on mobile devices, email within social networks and social networks on mobile devices. Knowing that the opportunity to provide a truly, integrated customer experience exists using these media, eROI wondered if the general marketing community was taking advantage of it. And if they weren’t, were there any simple changes that could be made to their marketing plans so that they could do so?

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