SEO white and black hats

Karen Butler-Kennedy
Staff Accountant
Have Kristen Stewart and Robert Pattinson reconciled? Want to find out how to lose all the weight you want and eat 24/7? How about working from home stuffing envelopes for big bucks? OK…that last one dates me. My point is that the internet is loaded with attention grabbers to drive you to a site that you may, or may not, wish to be driven to. Your attention is in extremely high demand. If you’re like me, you want quick, relevant search results. (I apologize if you came here looking for information about Kristen Stewart and Robert Pattinson, weight loss, or working from home, and were distracted from your initial goal; but this is interesting, right?)

Search Engine Optimization, or SEO, comes in two very different varieties. Methods recommended by search engines as part of good design practices (white hat), and methods search engines frown upon (black hat). While white hat practices produce lasting results that are solid and founded, black hat practices come with a quick result that is soon banned (temporarily or permanently) when they are discovered by search engines.

Search engines try to diminish the effect of the black hat practices, but it’s an uphill battle. Every day there are new scams, adding to the already huge number of scammers out there. There are so many people looking for a quick way to cheat you out of your hard earned dollars. They want profits with little to no effort, and have no qualms about misleading or outright steeling from you. It takes a great deal of ingenuity, ambition, diligence, and sometimes money, to accomplish profits legitimately. Unfortunately, many don’t have the conscience required to stop them from taking unscrupulous shortcuts to financial gain. This causes more difficulty for everyone, as we all have to sort through all of the unfounded material to find the products, services, or information we desire. Just as shoplifters contribute to the higher costs of merchandise, scammers add to the expense that search engine proprietors and companies incur. Search engines have to devote large sums of expense dollars to staying ahead of the latest web scams. Companies have to fight to remain unburied by scammer’s junk sites in addition to competing with other like businesses.

With the ever growing need for outstanding SEO in order to be seen, comes the need to find the right company to partner with in accomplishing your goals. It’s important to choose carefully. Find the company that understands your business, your objectives, respects your time and resources, and knows how to get the job done effectively and beautifully.

Whether you’re simply surfing the net or the owner of a site, SEO affects you every day. As an internet user, you’re bombarded with results to searches that are anything but what you’re looking for. Site owners fall prey to these black hat practices because the clients that normally would have found them quickly are busy sifting through irrelevant results. Searching can be safer and more effective when you know what to watch for; look at the URL associated with the item that got your attention. It’s often a quick give away that the site could not possibly be official, or even informative.  Site owners can increase the probability of prospective visitors finding them successfully, by investing in good SEO strategy with a reputable company. Never underestimate the power of good, viable, strategic, SEO. It’s not just getting your site seen, it’s increasing your sites value as a whole; getting the right people to take notice of what makes your site/company of value to them.

Oh, and for those of you who have no interest in SEO and stopped here hoping to find answers to the questions above, I have a few concrete facts for you:

Kristen Stewart and Robert Pattinson value their privacy.

You can lose weight eating all day, but what you eat matters.

Stuffing envelopes at home is not a career opportunity.

Karen Butler-Kennedy
Karen Butler-Kennedy, Staff Accountant at eROI.
1417 NW Everett St. Suite 300
Portland, Oregon 97209 United States
(503) 221-6200
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