Wow what a weekend. Not only did I get to see one of my favorite bands play on Saturday, But I also had the privilege of attending a sweet Halloween Party at Get Happy Studios. With all the Halloween festivities going on, it made me think about content and the trouble so many brands have with it. So often I see brands filtering the same old content and if you are stuck in this rut I have a solution; re-purposing content.

The great Einstein once said that creativity is only a matter of hiding your sources, so why not use content that exists already and re-purpose it for your brand? In a bit of hyper-relevance, I want to provide a couple examples of this. As you probably know already from Google’s home page art that this week marks the great Bob Ross’s birthday. My wife Tatom went as Bob Ross to the aforementioned Halloween party. I wanted a way to communicate the greatness of both the costume, the party, and the relevance of it being Bob Ross’s birthday. So I re-purposed some content. I took an already made PBS remix and incorporated my own content pieces in it.

This is a triple re-purpose.

Here is the king of re-purpose content…why can’t we all be geniuses?

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_chris masagatani is the Business Development Director at eROI.