
Matchpoint
Matchpoint, a social networking, and job resource site for working parents commissioned eROI to develop a brand around their unique business. Matchpoint needed to express a very progressive idea for both young, working parents, as well as the large companies that seek to employ them.
We developed a unique mark that uses stylized curved forms to create the abstract letter M, fused with a sophisticated and professional typeface. The final logo design successfully represents a forward thinking, savvy company that is both friendly and resourceful.
