Logo Madness – Round 1

Logo Madness – Round 1

Matt Popkes

eROI Logo Madness

 

 

 

 

 

 

 

Is there anything quite like the first round of Logo Madness? I asked the committee, to which they responded, “Stop asking us our opinions on things. We’ve spent the last several hours evaluating logos.” Needless to say, the competition was fierce, tensions ran high and the field of 64 hopeful logos was narrowed to the remaining 32. 

Logo Madness: Round 1 Results

logo-madness-braket_round2
Click to download bracket

Highlights from Round 1

Here’s a look at some the highlights, lowlights and compelling story lines that we’ve come to expect in this journey towards logo supremacy. Web Developer and tournament madness enthusiast Matt Grantski (He’s crazy. He took Thursday/Friday off just so he could watch basketball all day) will be joining me in providing commentary on some of these highlights.

Grantski: Before we recap the first round, a question that was brought up in the selection process and may concern some of you in voting on our Facebook page is, “What exactly about the logo are we voting on?” It’s a good question. I’m glad I hypothetically asked it. A certain measure of brand recognition was responsible for seeding some logos very high, and some seedings were based on the success of the company more than the aesthetics of the logo. So, we could vote based on brand awareness, color scheme, simplicity of design, subtleness of message, or in the case of McDonald’s vs. Trail Blazers match-up, blind home bias. The simple answer to that question is: Vote for what you like more, unless you disagree with my picks.

eROI Logo Madness Google vs. XBox

 

 

 

 

Google Search vs Bing. Office vs Google Docs. Gmail vs Outlook. It’s a rivalry as old as the internet itself. Google entered the tournament as a 6-seed, much lower than anticipated, and drew a difficult 11-seed match up vs. the gaming console powerhouse. What began as a hotly-contested match-up ended with the Google logo running away with a dominant victory over the green, spherical X. Google wins.

Grantski: There’s not much going on with the “Google” logo in RGBY (Red, Green, Blue, Yellow), but I think it’s the Google Doodles that made the difference here. And I think we can all consent that the XBOX logo looks like a split baked potato that came from a nuclear waste farm.

eROI Logo Madness Jack Daniels vs. Facebook

 

 

 

 

Facebook, as a 2-seed was highly favored in this match up. But, our judges and fans were quick to remember that one should never underestimate the power of Jack Daniel’s. The margin of victory was very slim but in the end, Zuckerberg and Co. walked away with the win. Facebook wins.

Grantski: I wonder how well the Al Pacino logo would have fared against JD. In related news, Facebook changed their logo three times since this tournament started.

eROI Logo Madness McDonalds vs. Trail Blazers

 

 

 

 

In the long, storied history of Logo Madness, 16-seeds are easily dispatched by 1-seeds. It’s just a fact of life. BUT, let’s not forget about the importance of home-court advantage, which in this case was the deciding factor in the Trail Blazers logo winning in dominant fashion over the burger behemoth. Portland Trail Blazers win!

Grantski: A #1 seed loses to the 31-36 Trail Blazers? i’m lovin’ it.

eROI Logo Madness Nike vs. University of Oregon

 

 

 

 

The “Uncle-Phil” showdown was not the epic battle it was predicted to be. 1-seed Nike and the world-famous Swoosh won handily over the green and yellow. The lone highlight from this match up was the jaw-dropping halftime performance by “Supwitchgirl.” Nike wins.

Grantski: I love Fresh Prince, bit I don’t even get this reference. Matt Popkes is like 90 years old though, so maybe he’s referencing a Vaudeville act or something. I don’t know. Is anything ever going to defeat Nike’s Swoosh? Is this tournament just a contest to see who gets to lose to them? Do I ask a lot of hypothetical questions to pad my answers and sound smart? Do I want a gyro for lunch?

eROI Logo Madness Yankees vs. Red Sox

 

 

 

 

Sides are drawn. Allegiances are made. Families are divided. Such is the nature of this storied rivalry. The job of our illustrious panel was to strip away “Jetah” and “Nomah” and evaluate the strength of logo alone. This 8-9 match up resulted in a runaway win for the pinstripes (There were a lot of sports references in there. Summary: New York won). Yankees win.

Grantski: I asked some of my Boston friends what they thought of this, but nothing they said was suitable to print here. It was wicked profane.

And there you have it fans. One round down, 32 hopeful logos remaining. Stay tuned for upcoming eROI coverage of the remaining action by following us on Facebook, Twitter and as always, our blog. And don’t forget, there’s  only one way to see your favorite logos advance.

Vote now on our Facebook page!

 Disclaimer: These logos are provided for not for profit informational purposes only and should not be considered an endorsement of a brand or product. 

Matt Popkes Google+ profile
_matt popkes :: Strategy Manager at eROI.

eROI Logo Madness

 

 

 

 

 

 

 

Is there anything quite like the first round of Logo Madness? I asked the committee, to which they responded, “Stop asking us our opinions on things. We’ve spent the last several hours evaluating logos.” Needless to say, the competition was fierce, tensions ran high and the field of 64 hopeful logos was narrowed to the remaining 32. 

Logo Madness: Round 1 Results

logo-madness-braket_round2
Click to download bracket

Highlights from Round 1

Here’s a look at some the highlights, lowlights and compelling story lines that we’ve come to expect in this journey towards logo supremacy. Web Developer and tournament madness enthusiast Matt Grantski (He’s crazy. He took Thursday/Friday off just so he could watch basketball all day) will be joining me in providing commentary on some of these highlights.

Grantski: Before we recap the first round, a question that was brought up in the selection process and may concern some of you in voting on our Facebook page is, “What exactly about the logo are we voting on?” It’s a good question. I’m glad I hypothetically asked it. A certain measure of brand recognition was responsible for seeding some logos very high, and some seedings were based on the success of the company more than the aesthetics of the logo. So, we could vote based on brand awareness, color scheme, simplicity of design, subtleness of message, or in the case of McDonald’s vs. Trail Blazers match-up, blind home bias. The simple answer to that question is: Vote for what you like more, unless you disagree with my picks.

eROI Logo Madness Google vs. XBox

 

 

 

 

Google Search vs Bing. Office vs Google Docs. Gmail vs Outlook. It’s a rivalry as old as the internet itself. Google entered the tournament as a 6-seed, much lower than anticipated, and drew a difficult 11-seed match up vs. the gaming console powerhouse. What began as a hotly-contested match-up ended with the Google logo running away with a dominant victory over the green, spherical X. Google wins.

Grantski: There’s not much going on with the “Google” logo in RGBY (Red, Green, Blue, Yellow), but I think it’s the Google Doodles that made the difference here. And I think we can all consent that the XBOX logo looks like a split baked potato that came from a nuclear waste farm.

eROI Logo Madness Jack Daniels vs. Facebook

 

 

 

 

Facebook, as a 2-seed was highly favored in this match up. But, our judges and fans were quick to remember that one should never underestimate the power of Jack Daniel’s. The margin of victory was very slim but in the end, Zuckerberg and Co. walked away with the win. Facebook wins.

Grantski: I wonder how well the Al Pacino logo would have fared against JD. In related news, Facebook changed their logo three times since this tournament started.

eROI Logo Madness McDonalds vs. Trail Blazers

 

 

 

 

In the long, storied history of Logo Madness, 16-seeds are easily dispatched by 1-seeds. It’s just a fact of life. BUT, let’s not forget about the importance of home-court advantage, which in this case was the deciding factor in the Trail Blazers logo winning in dominant fashion over the burger behemoth. Portland Trail Blazers win!

Grantski: A #1 seed loses to the 31-36 Trail Blazers? i’m lovin’ it.

eROI Logo Madness Nike vs. University of Oregon

 

 

 

 

The “Uncle-Phil” showdown was not the epic battle it was predicted to be. 1-seed Nike and the world-famous Swoosh won handily over the green and yellow. The lone highlight from this match up was the jaw-dropping halftime performance by “Supwitchgirl.” Nike wins.

Grantski: I love Fresh Prince, bit I don’t even get this reference. Matt Popkes is like 90 years old though, so maybe he’s referencing a Vaudeville act or something. I don’t know. Is anything ever going to defeat Nike’s Swoosh? Is this tournament just a contest to see who gets to lose to them? Do I ask a lot of hypothetical questions to pad my answers and sound smart? Do I want a gyro for lunch?

eROI Logo Madness Yankees vs. Red Sox

 

 

 

 

Sides are drawn. Allegiances are made. Families are divided. Such is the nature of this storied rivalry. The job of our illustrious panel was to strip away “Jetah” and “Nomah” and evaluate the strength of logo alone. This 8-9 match up resulted in a runaway win for the pinstripes (There were a lot of sports references in there. Summary: New York won). Yankees win.

Grantski: I asked some of my Boston friends what they thought of this, but nothing they said was suitable to print here. It was wicked profane.

And there you have it fans. One round down, 32 hopeful logos remaining. Stay tuned for upcoming eROI coverage of the remaining action by following us on Facebook, Twitter and as always, our blog. And don’t forget, there’s  only one way to see your favorite logos advance.

Vote now on our Facebook page!

 Disclaimer: These logos are provided for not for profit informational purposes only and should not be considered an endorsement of a brand or product. 

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