The adage “A picture is worth a thousand words” refers to the notion that a complex idea can be conveyed with just a single still image.
It also aptly characterizes one of the main goals of visualization, namely making it possible to absorb large amounts of data quickly. It is believed that the modern use of the phrase stems from an article by Fred R. Barnard in the advertising trade journal Printers’ Ink, promoting the use of images in advertisements that appeared on the sides of streetcars. The December 8, 1921 issue carries an ad entitled, “One Look is Worth A Thousand Words.” – Wikipedia So true so true. I think its also ironic that the first use of this phrase was to describe an ad. Figures. So if a picture is worth a thousand words what’s a video worth? I have always been a fan of using video to communicate and from where I sit the branded video is the new business card. Give me a story, tell my eyes, tell my ears…. To prove my point check this out and tell me this doesn’t make you want to work with these guys:
I would much rather sit through that video than read a 4 paragraph about page. Wouldn’t you? I think all brands of all sizes should have a snippet like this some where in there arsenal. Think beyond just making a commercial. You want to connect with your community not to sell them something but to tell them something.
Here is another very cool one: