Clearly, without surveys, the world would be lacking in a lot of useful statistics like this one…
Surveys made simple
Here’s how to make your surveys rock
Focus on one major objective
Be sure your questions are relevant and specific to your business objective.
Keep it short
More questions aren’t necessarily better. Respondents will give higher quality data when answering your survey doesn’t tire them out.
Make sure your questions don’t lead respondents to answer a certain way. Make sure your answer options are inclusive.
Consider your data first
Which question type you use can affect your analysis. For example, a multiple choice or ranking-type question may give you better data than using a fill-in-the-blank question. On the other hand, open-ended questions may give you unexpected insights.
Test! Test! Test!
Once you think your survey is dialed, try it out. Take the survey yourself. Test-send it to your coworkers. Send it to your mom. Once you’ve gotten a few test responses, you can determine if the survey is giving you everything you’re looking for. After making adjustments, you’re ready to go.