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Slideshow: Wrap Your Brand’s Mind Around Content Marketing

Keep your voice true to your audience, develop a cohesive strategy across the channels that matter for your brand, and find a space to add value. These tips and more, live-Tweeted by eROI during the #ContentWorks American Marketing Association webcast on Feb. 12, 2013, captured in the following Storify slideshow. What are some of the content marketing strategy elements you’ve found indispensable?  Share with us in the comments!

Wrap Your Brand’s Mind Around Content Marketing

Keep your voice true to your audience, develop a cohesive strategy across the channels that matter for your brand, and find a space to add value. These tips and more, live-Tweeted by #PDX digital marketing agency eROI (www.eroi.com) during the #ContentWorks webinar on Feb. 12, 2013.

Storified by Beth Shea Palmer· Tue, Feb 12 2013 11:53:59

eROI Project Manager @BethSheaPalmer now live-Tweeting #ContentMarketing webcast hosted by @marketing_power, @GetCurata, @ajduneROI
#ContentMarketing–some of this used to be called "publicity stunts" but now it’s doing something true to your brand, creativelyeROI
What are your biggest challenges in content marketing at your company? #contentworks webcast participants say: Insufficient content. Agree?eROI
Q: #ContentMarketing, how do I pick a topic? A: #ContentWorks Webcast suggets to first look at competition—what are they not covering well?eROI
ID expertise; ask your sales team about the challenges they hear from the audience; create an audience poll #howtopickatopic #contentworkseROI
Tip to finding a #contentmarketing topic: Find an intersection of two hot topics in your industry. #contentworkseROI
Feed the content beast! http://ow.ly/i/1vOg4 #contentworks #contentmarketingeROI
#PostingContent: What time, day? What platform? Consider your audience. #ContentWorkseROI
Contentmarketing "meal" has cohesive theme. If people like it, they’ll tout it, ala Instagram foodagrams http://ow.ly/i/1vOnW #contentworkseROI
When curating, add your own value, and only show a snippet of the original content and link to it. #copyright #ContentWorkseROI
Key to VOICE of your content: Match tone & style with your AUDIENCE. #ContentWorkseROI
Important measure of #ContentMarketing: Does it generate leads, sales? #ContentWorkseROI
@danmoyle Yes! 🙂 But then again, there’s the long game to keep in mind, too! It might not be evident immediately. #ContentWorkseROI
When looking at method of analytics, look at your goals: Look at deal conversions for sales; RTs for virality, etc. #ContentWorkseROI
Content pyramid: Low effort–curated content; Next layer–blog content (currated content could inform blog posts) #ContentWorkseROI
Content Pyramid: Webcasts, e-books high effort and rare, as opposed to lower levels, which are lower effort and more frequent. #ContentWorkseROI
Repurpose content by moving up and down the Content pyramid: Split an e-book into blog posts, etc. #ContentWorkseROI
Engaging colleagues in #ContentMarketing: Ask them to write about a specific topic, give props in meetings. #ContentWorkseROI
Empower your colleagues by aligning their values with #contentmarketing. Ask them questions, post them as Q & A. #ContentWorkseROI
If you’ve been following #ContentWorks webinar and Tweets, more #ContentMarketing resources here http://ow.ly/i/1vOQXeROI
TY to you and @GetCurata! “@percussion: Thanks for attending the #ContentWorks webinar! Great chatting with you all!”eROI

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