This example of a recent email I got made me think about this again as the fonts were so small in comparison to all the others I get. Sure you might have a lot to say in a small environment, but if I can’t read it easily why does it even matter what you have to say?
Give yourself the 3 second test with your own emails. Do you:
- Have a clear message?
- Use just enough copy to incite action?
- Have the ability to easily read the sentences and copy without a magnifying glass.