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FEEL BETTER! Designing the Care Essentials Site Experience


No one likes getting sick. But when sick happens, Portlanders now have another way to heal that combines Kaiser Permanente’s service with the ease of a convenient care clinic.

Kaiser Permanente recently launched Care Essentials, a convenient care clinic—the first by Kaiser Permanente—in the Pearl District of Portland. eROI designed the Care Essentials website to help users painlessly book appointments at the clinic. We’ve also developed their Care Essentials’ Digital Style Guide and produced a series of onsite photo shoots around Portland, visually capturing the Care Essentials brand.
Our extensive discovery process included stakeholder interviews, competitor research, a technical audit, and content strategy. Our UX experts used this research to develop site architecture that focuses on keeping users on the main page—and helping them easily book an appointment at the clinic by seamlessly integrating an existing scheduling engine into the UI. Our creative, design, and development teams brought the site experience and overall branding to vibrant life.
Serving KP members and non-members alike, the Pearl District Care Essentials clinic is now open and ready to help.

Visit Careessentials.org to explore Care Essentials and make an appointment to get—and stay—well.

About eROI

eROI crafts compelling digital experiences across email, web, and social channels. Our work has been consistently successful in driving revenue and exceeding goals for our partners.

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