We use Asana for task management and have geared a lot of our processes for the checks and balances that Asana handles miraculously well.
Here’s a shortlist why:
Asana has a clean and user-centered design.
>Asana has a beautiful interface. Could it be more visually appealing? Sure. However, considering the robust tool that it is, and the wide audience that it must manage, Asana delivers on design almost every time. Visual. User Experience. Intuitiveness. Asana is clearly working diligently to evolve their product to near perfection.
I appreciate that Asana has not fallen into the customization trap. They zero-in on functionality changes and making the user experience better. How can design help our everyday? They’re customers are not looking to spend hours customizing their personal views or profiles or experiences. One experience, out of the box, continually refined and improved. Could it be a better tool with customization, yeah, sure—to a certain extent. However, I am glad Asana has concentrated on improving their product in tangible ways that help our everyday workflow instead of falling back to backgrounds or color swatches. Those things can come when Asana is closer to perfect. For now, thank you for continually improving and thinking. (Now please, go back to the old way of organizing the projects list. ‘Load more…’ is terrible.)
They provide stellar customer service (especially in the follow-through department).
Asana works hard for their customers.Their customer service, communication, and attentiveness is enviable especially when you consider their price tag (free for up to 30 users per workspace). Every time that we have missed or recommended a feature through one of their channels (twitter, twitter, email, facebook, and in-app communication) we get a response. May not be the one we wanted (in the case of their change to the project list) but they have always responded and that is way more than half the battle.
Additionally, Asana lets (or encourages?) their employees to respond directly with their personal accounts. This is a huge differentiator and increases our engagement with the brand. We create relationships with the humans and a love for the company. (It is no secret that I love strong, human personalities.)
Aside from their social channels, Asana also communicates in the app with their notice bar at the top of the screen. New feature? An alert comes up at the top of your screen, like it did last week for their task pane redesign, and guess what? I clicked to their blog, read about the change then opted-in earlier than the full-release.Communication and control. This is what good customer service is—give customers the information and the autonomy to choose. Like it or hate the change, users will automatically be more amenable to it when provided with the choice and/or the plan. Change without communication is frustrating.
AND NOW, WHAT COULD THEY WORK ON?
Dare I say it again? Infinite Scroll.
Asana admits that Infinite scrolling is not in their overall ‘design plan’ yet they still retain that functionality for the Task List. Why? Because in some instances infinite scrolling works. And in most, it can be tailored to the use-case (You do not need to load the entire list if you’re concerned about load). Infinite scrolling will always be a more user friendly alternative than a button to ‘load more’ and it should be brought back for the project list or Asana should allow users the choice. The current ‘Load More…’ option harkens back to the internet of the nineties. Please do not make your users work for their information.
Humans invented punctuation, upper and lowercase letters to provide their users (readers) visual cues. Asana should create levels within projects to help sort and filter workflows. This may help with your infinite scrolling problem (making the list smaller) and will operate more true to the way projects operate in real-life. Allow for priorities. And yes, I am aware of your subtasks functionality, but you’re not there yet.