eROI has expanded our focus as a digital marketing agency to create compelling experiences for the Fluid Web holistically across web, email, and social.
This dedication arises from a deep understanding of our audience—potential partners (clients) and our industry—and the opportunities inherent to a Digital Agency.
Our purpose and value as an agency is to realize our partner’s goals by approaching our Partner’s business as if it were our own, to create lasting change together.
We are able to get uncomfortably close to our partners and their audience, to breakdown the client/vendor barrier, create campaigns that have longevity and holistically manage all of the levers available to a modern brand—to grow and iterate quickly, to perfect the communication between one party and another—a brand and its audience.
Partners, not clients
We work with partners, not for clients, to create lasting change together.
At eROI, we see each project as a true partnership between the agency and the brand. We start by asking the right (sometimes difficult) questions, and at every step along the way we work as collaborators to create compelling work that exceeds your goals.
Delivering on your needs by first adopting your passion as our own, allows the partnership to grow with the work—neither becoming more important than the other. As our partner we want to learn from you and collaborate to realize your goals, within your holistic marketing ecosystem, while delivering our years of digital creative experience and marketing strategy. As partners we become a trusted advisor, an extension of your company.
Create experiences for the Fluid Web
Focus on the experience, not the how of the available technologies.
Our philosophy for the Fluid Web enables us to create experiences without having to foresee a shift in technology (the constant increase of viewport sizes and mobile web usage, server-side technologies like media-queries, and the evolution of digital-native users, et cetera) and allows for us to strategically respond with our partners.
Our industry being reactionary, has rebranded it as the ‘responsive movement’ applying the unnecessary bloat of how it scales instead of focusing on why it needs to scale.
The Fluid Web, as a philosophy, encourages a seamless engineering-mindset from conception to our audiences’ relevant channels, enabling communication between one party and another. We believe that a truly holistic strategy, supporting the Fluid Web, starts at the first discussion with a potential partner, through strategy, creative, launch, and evolves at a set cadence with a defined tracking and data plan.
Strategy starts at the human level
A deep understanding of our audience is necessary to separate ‘needs’ from ‘wants’.
We start by getting uncomfortably close to your audience to align yours and your audience’s goals. This clarity creates the necessary foundation upon which a holistic marketing strategy can be built. It defines what you need versus what you want, and ignites long-term success—whatever that is for you.
This approach marries human-behavior with market strategy to communicate, sell an idea or product, or create an immersive experience for your audience. Tapping into your audience at this depth creates an emotional connection beyond the functional level, that when aligned with your goals, exceeds expectations and smashes records.
Performance is Art
Capitalize on our data to drive long-term success.
eROI is a performance company, focused on the opportunities that lie in the numbers, in optimization, and in strategically studying our partnership. Partnership means staying involved long-past delivery to track engagement, discover patterns and trends, and ultimately determine the true ROI of our marketing efforts.
Performance Management is the holistic, objective review of our deliverables to strategically recommend areas of improvement in past and current programs, and new opportunities. Performance Management is not analytics, integration or implementation, reporting, or strategy, (…the list goes on…) but rather the sum total of the entirety or your program. Everything we create is tracked, measured, and analyzed—nothing is ever finished and everything has room to improve.