Logo Madness is a 64-logo tournament, featuring the most famous, recognizable and iconic brand logos on earth. Logos square off against one-another in a single-elimination, bracket-style tournament in a quest to be crowned the greatest logo of all time.
HOW DOES LOGO MADNESS WORK?
Similar to a conveniently timed college basketball tournament, 64 logos are divided into four 16-team regions and assigned a seed number from 1-16; 1-seeds being the most highly favored logos to win it all, while 16-seeds are the lowest.
HOW ARE HEAD-TO-HEAD MATCH-UPS DECIDED?
eROI has formed an esteemed panel of experts across a series of disciplines, all with a keen interest in brand logos. Creative directors, designers, developers and many more make up this panel of judges, which we’ve deemed… Agency Logo Committee Of Honestly Objective Logotype … or A.L.C.O.H.O.L. Ranging from global brand recognition to basic color scheme, logos are judged and voted for or against based on a wide range of criteria. Each match up will be carefully studied by the panel, whose votes will determine the ultimate winners, losers, bracket-busters and Cinderellas in this tournament.
HOW DO I FOLLOW ALONG?
Follow eROI Think as every week we’ll reveal round-by-round winners and losers, from 64 contenders all the way down to championship and crowning of the greatest logo of all-time. You can download your printable Logo Madness bracket here for your own predictions. Shoot your completed bracket to us via-email and we’ll even track your progress! Hit us up on Facebook and Twitter to vote and comment on match ups and follow the tournament story-lines.
AND NOW, THE CONTENDERS:
A very diverse field in this region, with head-to-head match ups between power players in apparel, technology, sports and the almighty booze category.
2 Facebook vs. 15 Jack Daniels – Upset Alert. When Jack Daniels is involved, expect the unexpected.
8 Yankees vs. 9 Red Sox – A much anticipated match up with fans in the North East … but nowhere else.
This region features highly favored, perennial American soft-drink super-powers, Coca-Cola and Pepsi as well as a strong showing from the German automobile category.
7 MLB vs. 10 Audi – In what’s been dubbed “Baseball vs. Bratwurst”, Major League Baseball takes on the sleek German auto manufacturer in a highly contested match up.
Time to super-size the competition as fan favorites from American fast food and Japanese video gaming face off in this unpredictable region.
1 McDonald’s vs. 16 Trail Blazers – The Trail Blazers are a huge underdog against french-fried superpower McDonald’s but never rule out an upset when the hometown has your back.
5 Olympics vs. 12 Disney – Two brands steeped in winning tradition and glitter offer one of the most compelling first round match ups of all.
Apple comes into this region as a heavy favorite but will have to get past some major challengers in Target, Google and Twitter.
6 Google vs. 11 XBOX – The search giant intends to make XBOX look like a bunch of tournament N00bs in this first round, multi-player battle royale.