eROI + ExactTarget

eROI + ExactTarget

Meaghan Kelly

If you haven’t heard already, eROI has become ExactTarget’s sole Northwest Platinum Partner.

With our recent decision to focus our services primarily on online marketing campaigns that integrate email, mobile, social and websites, we also made the decision to expand our 3rd-party software toolbox.  We still offer and support emailROI, but because we want to offer the best in campaign strategy and creative services, we knew that we needed an advanced software tool to support advanced ideas. ExactTarget is the industry leader in email, mobile, and social messaging software and this partnership provides us limitless opportunity to help our clients execute and track advanced campaigns that extend to channels beyond email.

We are excited to be able to share some of ExactTargets fantastic resources with you, and plan to do so on a regular basis. To get started, here’s one of our favorites from their “Subscribers, Fans and Followers” series. Enjoy!

FREE GUIDE – THE COLLABORATIVE FUTURE

Despite common assumptions that email, Facebook, and Twitter are in direct competition with one another, consumers communicate freely across these channels, never isolating one from the other. Shouldn’t you do the same? We’ll turn common assumptions about channel competition on their head so you can develop a tightly integrated strategy that combines—not isolates—the powerful strengths of email, Facebook, and Twitter.

Inside this report, you’ll learn:

X The Email, Facebook and Twitter x-factors
X The distinction between SUBSCRIBER from FAN from FOLLOWER
X 12 ways to integrate these channels for increased ROI

If you haven’t heard already, eROI has become ExactTarget’s sole Northwest Platinum Partner.

With our recent decision to focus our services primarily on online marketing campaigns that integrate email, mobile, social and websites, we also made the decision to expand our 3rd-party software toolbox.  We still offer and support emailROI, but because we want to offer the best in campaign strategy and creative services, we knew that we needed an advanced software tool to support advanced ideas. ExactTarget is the industry leader in email, mobile, and social messaging software and this partnership provides us limitless opportunity to help our clients execute and track advanced campaigns that extend to channels beyond email.

We are excited to be able to share some of ExactTargets fantastic resources with you, and plan to do so on a regular basis. To get started, here’s one of our favorites from their “Subscribers, Fans and Followers” series. Enjoy!

FREE GUIDE – THE COLLABORATIVE FUTURE

Despite common assumptions that email, Facebook, and Twitter are in direct competition with one another, consumers communicate freely across these channels, never isolating one from the other. Shouldn’t you do the same? We’ll turn common assumptions about channel competition on their head so you can develop a tightly integrated strategy that combines—not isolates—the powerful strengths of email, Facebook, and Twitter.

Inside this report, you’ll learn:

X The Email, Facebook and Twitter x-factors
X The distinction between SUBSCRIBER from FAN from FOLLOWER
X 12 ways to integrate these channels for increased ROI

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