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Online Strategy - There is Method to This Madness

The online landscape is in constant flux. Trends die, and are born, in the blink of an eye. Partner with eROI and you’ll never fall behind the times. We ride the cutting edge of the Internet horizon, calling the local and national online community home. What’s more, we want to bring you into the know. That’s what it’s all about. Sharing the wealth. We take time to conjure up customized online strategies that match your ambitions and your brand.

Online Communities - Word of Mouse Is Louder Than Ever

Now more than ever, being found online is of the utmost value. Hand-in-hand with that is being considered an expert. People are using the web as a news and information source. They are also going online for human contact and to connect with like-minded groups. Giving them reliable, relevant, unbiased information is crucial because within moments, your audience is multiplied exponentially. Consumers on the whole are more likely to do business with someone they trust. The online community is no different. Establish your brand as a trusted source and you will reap the benefits. The web is changing the way people talk about brands. What was once a water cooler conversation, word of mouth now spreads like wildfire across online social communities.

Blogs, forums, social networks, podcasts, RSS feeds, text messaging - they’re all capable of instantaneously distributing information across any and all borders and time-zones. They also allow you to reach people in a more targeted and personal way than ever before. Timely, non-disruptive communications with your niche audience are the keys to successful email campaigns. Today’s shift in social media is bringing forth a new breed of brand influencers. Convince them or your brand’s attributes, and the viral nature of the Internet could give your messages better reach than any traditional media ever could.

Viral Marketing Examples

• Konami and American Idol: MusicInEveryDirection.com
• Widmer Hefeweisen: LemonYourWidmer.com
• Kettle Foods: PassportToFlavor.com

Strategy

The Internet can seem daunting. It is so big (endless, in fact), and not a day goes by without it getting bigger, faster, deeper and more intricate. That’s what we love about it. It constantly changes, and so does our job. We get our jollies from the challenge of coming up with a great strategy for your brand, and then putting it into action. We’re software and design experts, branding gurus, wizard-like web developers, artists and HTML geniuses, all with years of experience and a strong sense of what works.