Barbara! What’s that in your hand?!

Barbara! What’s that in your hand?!

Tamara Crawford

About a week ago, Larry Hagman died of cancer. He’s a man who lived a long and rich life, and within the past week, many articles have popped up online covering his life story and accomplishments. Barbara Eden (she looks great by the way), his costar in the 1960′s  TV show “I Dream of Jeannie,” has been releasing public statements praising the time they worked together. Photos of the two together have been popping up all over a multitude of websites.

Have you ever built a website? 

Have you been in design review meetings where someone chimes in (with a little smugness, let’s admit it) and asks: “Where’s the fold?” You look around the room, a few eyes are rolling, and someone starts explaining that the fold doesn’t have the same importance it did a decade ago because people know how to scroll now. Well, I’m here to tell you that they are right, and they are wrong.

  1. The fold is still relevant. From looking at click maps, reports and heat maps, we can safely say the majority of people are still looking for their jump-off point at the top of their screen. Think 70%+.
  2. People obviously know what scrolling is. The important thing in your design is to give people cues in the top screen that more content exists below. That means being mindful of the space near the “fold” and ensuring content peeks up from below.

It’s also something that can have unintended consequences, like this publicity photo of Barbara Eden and Larry Hagman from the set of I Dream of Jeannie. It was the lead photo in one of the articles that came out in the past week. Because of where this particular photo hit the fold, I got a completely different impression of what the story was about to tell me.

Which leads me to point #2, above. Be mindful of the content near the fold. Very, very mindful.

NOW, PLEASE SCROLL UNTIL YOU HIT THE FOLD

v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v  SCROLL DOWN v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v  SCROLL DOWN v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v    
 

 

About a week ago, Larry Hagman died of cancer. He’s a man who lived a long and rich life, and within the past week, many articles have popped up online covering his life story and accomplishments. Barbara Eden (she looks great by the way), his costar in the 1960′s  TV show “I Dream of Jeannie,” has been releasing public statements praising the time they worked together. Photos of the two together have been popping up all over a multitude of websites.

Have you ever built a website? 

Have you been in design review meetings where someone chimes in (with a little smugness, let’s admit it) and asks: “Where’s the fold?” You look around the room, a few eyes are rolling, and someone starts explaining that the fold doesn’t have the same importance it did a decade ago because people know how to scroll now. Well, I’m here to tell you that they are right, and they are wrong.

  1. The fold is still relevant. From looking at click maps, reports and heat maps, we can safely say the majority of people are still looking for their jump-off point at the top of their screen. Think 70%+.
  2. People obviously know what scrolling is. The important thing in your design is to give people cues in the top screen that more content exists below. That means being mindful of the space near the “fold” and ensuring content peeks up from below.

It’s also something that can have unintended consequences, like this publicity photo of Barbara Eden and Larry Hagman from the set of I Dream of Jeannie. It was the lead photo in one of the articles that came out in the past week. Because of where this particular photo hit the fold, I got a completely different impression of what the story was about to tell me.

Which leads me to point #2, above. Be mindful of the content near the fold. Very, very mindful.

NOW, PLEASE SCROLL UNTIL YOU HIT THE FOLD

v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v  SCROLL DOWN v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v  SCROLL DOWN v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v
v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v    
 

 

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